Together with our Brand Partners
The first product using HeiQ AeoniQ™ is here! It only took us a little more than one year to turn a new, revolutionary yarn into the change that we can wear. These first pieces of garment represent the hit of a major milestone for HeiQ AeoniQ™.
From now on it is much more than a disruptive innovation project. It is a brand that delivers the promise of sustainability and true circularity for the benefit of the Planet. Turning HeiQ AeoniQ™ a reality that is weaved into our daily lives is a collaborative effort, only made possible by the work developed with our global brand Partners, the ones who are already on board, and the many more that will embrace the chance.
BOSS Polo Shirt, made with HeiQ AeoniQ™ yarn
PURE, COZY & SUSTAINABLE
Premium German fashion company HUGO BOSS has unveiled its first garment crafted with HeiQ AeoniQ™ fiber: a seamless, high-performance Polo Shirt. This marks a milestone in the company’s partnership with HeiQ AeoniQ™, which will enable the replacement of synthetic fibers to reduce their impact on the planet.
This new style is part of the BOSS Green collection line, designed for urban environments with BOSS’ renowned performance-driven qualities and worn by Italian tennis player Matteo Berrettini.
The Polo Shirt is available in limited quantities for purchase online at:
HeiQ AeoniQ™ is a revolutionary cellulosic yarn created from certified wood pulp – one of many possible renewable raw materials from which it can be made. Its performance attributes are comparable to those of polyester.
For HUGO BOSS, the exciting partnership with HeiQ represents yet another important milestone on their journey towards becoming the leading premium tech-driven fashion platform worldwide.
Consistent with their bold mission statement ‘We Love Fashion, We Change Fashion’, this game-changing technology will enable HUGO BOSS to further push innovation and sustainability across their brands’ offerings, thereby driving measurable impact for the environment and society alike.
HUGO BOSS is one of the leading companies positioned in the premium segment of the global apparel market. With its two brands, BOSS and HUGO, the group offers collections in 127 countries at around 7,350 points of sale and online in 59 countries via hugoboss.com.
With approximately 13,800 employees worldwide, the company, based in Metzingen (Germany), posted preliminary sales of EUR 2.8 billion in the fiscal year 2021.